There's nothing imagination and collective will can't solve.
The first ever free app designed to teach 7-11 year olds how to save money. Research told us that most money saving habits are set from the age of seven; yet there is no provision in primary school for financial education. Research also told us that the parents of these children are the ones who are usually struggling the most with debt. Contrary to popular belief, Experian actively want to help people manage their money better. A saving app used by both children and their parents was the perfect way to improve their brand perception. And it worked, the app was voted best Parent & Baby app by the very people who used it.