There's nothing imagination and collective will can't solve.
Integrated campaign devised by Mutts & Misfits with Greenpeace to save the Amazon rainforest from the threat of Industrial Meat production. The campaign consisted of a two stage approach. The first stage was an attack campaign on the supermarkets, notably Tesco, who are complicit by selling cheap meat fed on soya grown in destroyed rainforests. The second stage was a consumer online film to encourage people to eat a plant based diet.